Mike Hammons: A Demonstrated & Proven Practice
O ver the past decade, the real estate industry has been besieged with countless marketing ploys, inventions and concepts all designed to help Realtors sell more homes. Some products have proven their merit and become a staple within the real estate marketing arsenal, while other ideas and concepts were not as fortunate. The following is a summary of the media tools and marketing resources that showcase my listings in the best light possible and before a group of those most qualified to purchase.
Photography & Brochures
Every property listed by Mike Hammons is professionally photographed within two days of the listing contract’s signing. These digital photographs are then rendered and color corrected for heightened print quality and on-screen resolution. These high-quality images are then used to create appealing and eye-catching brochures, postcards and will also be placed within the Multiple Listing Service for both agents and consumers alike to view. The photography and brochures utilized by Mike will provide you with marketing materials that are visually impressive and consistent with the first-class image of your property and community.
Direct Mail & Postcards
Through the use of creatively formatted postcards and targeted direct mail campaigns, your neighbors and community members will know that your property is on the market. Usually in less than 10 days, both postcards and brochures are completed and ready for distribution to your target audience and to the real estate community at large. To alert valley Realtors that your property is available, Mike frequently distributes brochures and flier updates to his colleagues’ offices. Clean, elegant and efficient, Mike Hammons’ postcards and direct mail efforts will effectively “Get the Word Out,” and leave a lasting impression of quality within the minds of prospective buyers and real estate agents.
Televised Media
Television is arguably the number one advertising medium for desert real estate. Oftentimes not utilized due to its costly nature, television exposure allows viable consumers to view your home from the comfort of theirs. Within the first two weeks of your property being listed, it will be videotaped by both Real Estate
Showcase as well as 1098 On Demand – Two of the desert’s most watched real estate
television programs. Produced and aired at no cost to you, televised marketing is yet another advertising resource provided by Mike Hammons and Rancho La Quinta Properties.
Printed Media
Mike Hammons’ listings are displayed within Desert Homes. Visually stunning and created by a professional marketing & graphics firm, Mike’s advertising within the above-mentioned publication places your property in the hands of real estate hungry readers and gets the phone ringing.
Rancho La Quinta On-Site Sales Office
One of the most valuable marketing tools Mike offers is his office. Located within Rancho La Quinta’s luxurious On-Site sales office, Mike’s office receives an incredible amount of walk-in traffic that’s driven by a $25,000 per month advertising budget. On a daily basis, anywhere from five to twenty-five prospective buyers and real estate agents walk in the door responding to the advertising of Rancho La Quinta Properties. Elegantly decorated and equipped with color aerial valley maps and an incredible topo board of Rancho La Quinta, Mike’s On-Site sales office is an ideal setting to both meet buyers as well deliver a tone of quality, stability and local knowledge.
Strength In Numbers
At present, there are 7,500 homes for sale within the Coachella Valley. Our team of five full-time agents specializes solely in those properties for sale within the gates of Rancho La Quinta Country Club. When you list with Rancho La Quinta Properties, you effectively benefit from FIVE listing agents who become intimately familiar with the features of your home. Whether it’s special requests regarding showings or understanding a client’s individual needs surrounding the timing of their close of escrow, our five agents possess a collective and thorough knowledge of all of our properties for sale and work in unison to get our clients’ homes sold quickly and professionally.
